drinks & fun, no alcohol required.
fun
≠
alcohol
≠
fun ≠ alcohol ≠
fun - as defined by social norm - is largely synonymous with alcohol consumption.
but that’s changing- Gen-Z drinks 20% less alcohol than Millennials did at their age.
we envision a world in which folks can still have fun, without alcohol.
sobriety is dope
!!!
sobriety is dope !!!
join our lab group & our community!
exclusive access to community, product testing, & events.
YOUR brand of fun
//
YOUR brand of fun //
the founding team /
brad biehl
/ Founder &
director of content
sarim siddiqui
/ ceo
adrian lauderdale
/ director of product